by John Jones
12 August 2011
Last week I went to the Kenneth Grange exhibition at the Design Museum in London. I knew something of his approach to design – which leans heavily on the use of models and prototypes – from his work on the InterCity 125 High Speed Train and I though there might be some lessons to learn (however tangential) for our own work at Jones Olson on prototyping the user experience of digital services.
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by John Jones
5 July 2010
Having worked on digital media in commercial companies now for some 12 years, we have no doubt whatsoever about the tremendous contribution well executed websites and, more recently, apps, can make to a company’s bottom line. But, neither do we doubt that realising fully the opportunities of digital media in the commercial world depends on executing websites and apps that are fully grounded in a complete understanding of customer needs.
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